From strategy to roll-out, from ideas to reality
The beginning of new year is a good time for resolutions that are, generaly, actions that have been postponed for a long time ...Read more
"Alexa, order me a pizza for 8 pm! If this sentence is not yet familiar to you, it will soon be. Voice control is emerging today in the world of e-commerce, to the point of becoming its potential model of the future ...Read more
Russia is opening the door to education for the future by creating a school entirely dedicated to the study of the blockchain ...Read more
We help our clients completely rethink their marketing mix in order to get the most out of the new opportunities provided by the Internet. When preparing a strategy, we take into account all factors from analysing the competition to studying organisational restrictions and IS.
We can offer expert resources thanks to our substantial experience with major websites in France and around the world. We rely on specific methodology, inspired by agile methods.
We mobilise expert resources in all the key fields of digital performance, both in increasing traffic or online conversion.
Building an Internet strategy requires serious reflection about a company's core business, its marketing mix and the service it provides. This approach requires daring, creativity and precision. On an operational level, taking the Internet route raises many questions about organisation, change management and also technological choices.
Use Case / February 21 2016
Digital transormation, 5 resolutions for 2018
The beginning of new year is a good time for resolutions that are, generaly, actions that have been postponed for a long time. "Good resolutions are simply checks that men draw on a bank where they have no account" said Oscar Wilde. Transposed to the digital world, here are some ideas, not exhaustive, that may be both useful and realistic.
Use Case / February 14 2016
VOICE COMMERCE, Beginning of a new market
"Alexa, order me a pizza for 8 pm! If this sentence is not yet familiar to you, it will soon be. Voice control is emerging today in the world of e-commerce, to the point of becoming its potential model of the future. Presentation of this new opportunity: Voice Commerce.
The USA already conquered ... while waiting for Europe!
Studies are formal, voice control is becoming more and more important as the new opportunity in E-commerce. According to Global Web Index, in 2017, 1 in 4 people aged 16 to 24 use mobile voice search in the United States. Gartner even announced that 30% of research will be done without a screen as early as 2020. These two figures justify the rise of this new market, which would be estimated at more than $ 600 million in 2019 according to Technavio.
Use Case / 10 janvier 2016
World premiere: a school dedicated to blockchain in Russia
Russia is opening the door to education for the future by creating a school entirely dedicated to the study of the blockchain. The students, who will begin their courses in early March, will mainly study the technical side of the blockchain, and will be trained in the development and design of Ethereum-based applications. The courses will be delivered by industry experts, including Vitalik Buterin, co-founder of the Ethereum platform. After one semester of training, the best students will be integrated into a training program at the Phystech Park of Moscow (a business incubator dedicated to technology). As the blockchain economy is still underdeveloped in Russia, these students can subsequently hope to obtain very rewarding jobs. This school, the first in the world, will certainly be taken as a model by other countries, and why not by France, while Mounir Mahjoudi regularly evokes his desire to integrate the digital and the code in school training.